Google Acquires Comparison Shopping Website Sparkbuy

Google Inc. (NASDAQ:GOOG) has acquired comparison shopping website Sparkbuy. Sparkbuy’s website is focused on laptops. As a result of the acquisition, will be shutting down and the three person team will be joining Google making this a pure deal an “acq-hire.” The Sparkbuy team will be working on Google Product Search.

Below is a statement from the Sparkbuy team:

We are pleased as punch to announce that Sparkbuy has been acquired by Google.
I know, right? We can hardly believe it ourselves.

When we built Sparkbuy way back in the waning days of 2010, we wanted to make it really easy to find the gadget that’s perfect for your needs. Our idea was that you could combine huge piles of structured data with an intuitive interface, et voila: a few clicks to find the electronics widget with exactly the features you want. Have you tried to find a great laptop or TV recently? Crazy hard.

But when people started actually using Sparkbuy, we started to see that the opportunity was bigger. In fact, it was much, much bigger. There are so many “crazy hard” search problems out there we know it could take ages for us to deliver what our customers are asking for. So when Google showed up and suggested we could work together to turbocharge our efforts, we just couldn’t pass it up.

We’re stoked about the opportunity to share our vision for search with a broader audience. And while we won’t be offering services at any more, stay tuned for truckloads of new awesome from our team at Google.

Thanks for coming by!

The Sparkbuy team joining Google includes Dan Shapiro, Scot Haug, and Isaac Myers.


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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