Will Major Brands Actually Buy Top Level Domains Like .Apple and .Coke?

ICANN, the organization that determines how to coordinate Internet names is planning to launch brand top level domains. Some of the generic top level domains that exist today include .com, .org, and .edu. Some of the top brand top level domain names may include .apple or .coke. ICANN believes this would be a way for major brands to gain more control of the Internet presence. The cost of buying these brand top level domain names are pretty high though.

To apply for a top level brand domain name, it would cost $185,000 to apply. The individuals and organizations would have to show legitimate proof that they are a major part of that company.

“We’re advising people to buy their brands, park them and redirect visitors to their existing site, at the very least,” stated Theo Hnarakis, an executive at Australian domain name registration company Melbourne IT DBS. Melbourne IT DBS has over 3,500 customers that include LEGO and Volvo. The big question about these changes is whether companies would pay to have a top level domain name or if they are just content with the .com associated with their brands.


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Will Major Brands Actually Buy Top Level Domains Like .Apple and .Coke? Comments

  1. Dashworlds Domains says:

    Why buy TLDs like .APPLE or .COKE when you can play the TLD Game for Free? (ie: That's without the need to spend $185,000….plus potentially unlimited yearly costs)

    Anyone can now create their own set of Domains and TLDs at no cost and without reference to ICANN, simply by registering new Dashcom (instead of Dotcom) Domains.

    Dashcoms are brand new web addresses in the format "sport-com", "rock-music" and "high-heels" (at sites like Dashworlds.com, you can even use Facebook Emoticons to register site names such as "??-??")

    With users and members in over 90 countries worldwide, resolution is via an APP although ISP links are now available to negate that need (ISP links that are also available to ICANN).

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