Shazam Raises $32 Million to Try TV
Shazam, a mobile music service that takes short audio recordings to identify what users are listening to, may extend their services to television. While the company’s apps currently allow users to quickly learn the name of a song playing on the radio, Shazam may soon be known for displaying discounts and bonus content when users “Shazam” television advertisements. All Things D reports that Shazam is already making deals with MTV, Syfy and Old Navy, and that they have raised $32 million in investments for this expansion.
Shazam, a London-based company with more than 140 million users, attracts 1.2 million new users each week.