Monster has developed an app called BeKnown that turns Facebook into a professional networking tool. The app is scheduled for release on Monday, and will bring Monster’s job search functions to Facebook’s social networking capabilities. The app is a challenge to other companies like LinkedIn, because BeKnown allows users to run their professional persona through Facebook, a website they already use. The app is also different because, as Mashable reports, users can follow companies and collect badges for goals like college graduations.