Group Commerce Brings Group Deals to Hearst Magazines
Hearst magazines are now offering group discounts through a platform designed Group Commerce, beginning with Road & Track and Car and Driver. AllThingsD reports that the deals will later be offered in other magazines, like Marie Claire, Esquire and Cosmopolitan. The discounts will be found in the magazines themselves, but also in each magazine’s online presence.
Group Commerce also works with other media like the New York Times. The company focuses on media advertising.