Landing Page Optimization Company BrightWhistle Raises $1.1 Million
BrightWhistle is a customer and patient acquisition platform company that utilizes the Facebook Ads API and their own landing page optimization technology in order to lower custom acquisition costs for health care companies. BrightWhistle has raised $1.1 million in seed round of funding from Hamilton Ventures.
BrightWhistle automatically creates landing pages for their ad clients to run in order to increase the likelihood of conversion.
“Some people in the industry still think it’s just about Likes, just about brand building. I think that’s selling Facebook short on its potential to generate more customers and revenue,” stated BrightWhistle co-founder and CEO Greg Foster.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry