Allure Magazine and Amazon.com’s Quidsi Partner On E-Commerce
Conde Nast publication Allure magazine and Amazon.com subsidiary Quidsi have partnered with each other on an e-commerce project. Allure magazine’s website will start having a major focus on e-commerce. Quidsi operates websites such Diapers.com and BeautyBar.com.
Soap.com and BeautyBar.com will be placing some of their beauty products right into the Allure magazine website. Allure will have a new feature called “Allure Beauty Product Finder,” which will match users with personalized product recommendations.
Allure said that “expert panel of cosmetic chemists, dermatologists, makeup artists, and hairstylists” have checked out all the products to ensure that only the best are featured.
When checking out, users will be taken to a co-branded page on BeautyBar.com. Amazon.com acquired Quidsi last November. Allure receives 1.2 million unique visitors per month.@amitchowdhry or on Google+ at +AmitChowdhry