Study Finds iPhone Users More Brand-Loyal
Analyst Gene Munster has found in Piper Jaffray data that iPhone users are much more loyal to their phone brand than Android and Blackberry users. InformationWeek reports that he estimates about 94% loyalty from iPhone owners when they go to buy their next phone, compared to about 47% loyalty in Android owners and 26% loyalty in BlackBerry owners. Of those surveyed, 42% of Android owners and 67% of BlackBerry owners plan on switching to iPhone with their next purchase.
The study was very small, with data collected from only 216 smartphone users from Minneapolis, Minnesota.