Old Spice “Hunk Off” Campaign Hits 22 Million Views

Isaiah Mustafa and Fabio faced off against each other as part of the “Hunk Off” campaign by Old Spice. All of the videos combined in the campaign added up to 22 million views on YouTube. The 22 million views were racked up between the 100+ videos created during the week long campaign. The biggest day in the campaign added up to 5 million views. The original “The Man Your Man Could Smell Like” video from February 2010 received 34.6 million views. Below are a couple of videos from the campaign:


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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