Demand Media Acquires RSS Graffiti and IndieClick
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Demand Media Inc (NYSE:DMD) released their Q2 earnings today and has announced that they have made two acquisitions. Demand Media acquired IndieClick and RSS Graffiti. IndieClick is a blog ad network and RSS Graffiti is a social media product developer. Demand Media expand their ad sales partnership with Google too.
Demand Media spent $14 million to acquire IndieClick, which works with websites such as Damn You Autocorrect and The Hairpin. The RSS Graffiti financial terms were undisclosed. “Advertisers are moving beyond the Interactive Advertising Bureau standards,” stated Demand Media chief revenue officer Joanne Bradford.