Federated Media Acquires Lijit
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Federated Media Publishing is a media and publishing company that connects brand marketers with content publishers. Federated Media was founded by John Battelle, one of the original founders of Wired Magazine. Federated Media has acquired Lijit Networks, an online advertising provider and analytics company.
The price for Lijit was undisclosed. Lijit was founded in 2006 and raised closed to $29 million in venture capital funding. Federated Media CEO Deanna Brown said that the buy-out will enable them to provide more offerings to their clients. “I am excited we can give both publishers and advertisers more tools for engagement and monetization,” said Brown. Lijit CEO Todd Vernon will become EVP of technology at Federated Media.