Jamie Kennedy Now Working With Toshiba For Marketing Campaign [VIDEO]

Jamie Kennedy is a comedian that is known for playing the role of Randy in the Scream movie series, Brad Gluckman in Malibu’s Most Wanted, Creepy Guy in Harold & Kumar Go To White Castle, Justin Schumacher on Kickin It Old Skool, and for his most recent cameos in the last season of Entourage.

Now Kennedy has created a marketing campaign called “I Was Framed” by Toshiba. Kennedy is working with directing partner Michael Addis and two pickpocket experts to slip the new Toshiba Portégé Z830 Ultrabook into a victim’s bag. After the laptop was placed into the victim’s bag, fake security cops approached and informed her that the cops were on the way.

The Toshiba Portégé Z830 Ultrabook is thin and weighs less than 2.5 pounds. “I think the fact that we could pull it off was pretty cool,” stated Kennedy. “Hidden-camera is so funny because people always equate it with, ‘What would I do in that situation?’ They would think, ‘I’d never fall for that!’ … It’s totally schadenfreude.” Check out the video above to see the experiment in action.

[Mashable]

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