Fandango Has Best Thanksgiving Holiday Weekend With 60% Increase In Mobile Ticket Sales
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Fandango is a telephone and Internet movie ticket service that has had its best Thanksgiving holiday weekend in their 11 years history. Fandango saw a 60% year-over-year increase in Thanksgiving holiday weekend ticket sales on mobile devices. The Muppets, Hugo, Arthur Christmas, and Breaking Dawn spurred the mobile ticket sales. Currently the top daily record is 24% of tickets sold on mobile devices during the opening of Fast Five on May 1, 2011.
“We believe that 2011 will end up as the year of mobile movie ticketing,” says Fandango Executive Vice President and General Manager Rick Butler. “The strength of our mobile sales – including a spike in tickets sold on the new iPhone 4S – propelled us to set this new Thanksgiving weekend record. It’s clear that Fandango’s apps are resonating with a significant segment of the moviegoing audience that prefers to shop on mobile devices and tablets during the holiday season.”