Daimler Shutting Down Maybach Brand
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
This past week Daimler announced that they are shutting down the Maybach brand. The problem is that Mercedes built the Maybach without building a Maybach brand and the car did not provide a good enough reason to spend $450,000 on personal transportation. A lot of people did not know what a Maybach was and some people actually asked whether it was a customized S-class when it was displayed in showrooms.
“Too much of the interior was similar to the S-class we had at the time,” said a Daimler salesman in New York City in an interview with Car & Driver. “I couldn’t convince customers that it was a different car.”