Universities Buying Up Tons Of .XXX Domain Names To Protect Brands


Now that buying .XXX domain names is an option, universities are snapping them up in an effort to protect their brands. These universities include the University of Kansas, the University of Michigan, Indiana University, Purdue University, Ball State University, Grand Valley State University, Central Michigan University, Penn State University, University of Pittsburgh, Carnegie Mellon University, Indiana University, etc. None of these universities will be doing anything at all with the .XXX domain names.

The University of Kansas bought domains names like www.KUgirls.xxx and www.KUnurses.xxx. The Kansas school spent about $3,000 buying these domain names.

Indiana University spent about $2,200 buying about 10 domain names including www.hoosiers.xxx. “This is just a modest cost of doing business in the world we live in,” stated Indiana University spokesman Mark Land.

The University of Michigan bought 21 .xxx domain names. “This is viewed as a rational and practical step to protecting our image,” stated U-M spokesman Rick Fitzgerald. The university spent about $2,800 to reserve 14 names for 10 years. U of M bought domain names such as hailtothevictors.xxx.

Michigan State University decided not to buy any .xxx domain names, but they will be monitoring the situation closely and promises to pursue anyone who uses their trademark or images on a non-university approved website.

The ICM Registry of Palm Beach, Florida is the exclusive management company for the .xxx names. They sell them through about a dozen middlemen companies such as GoDaddy for about $100 per year. Other well known brands that have bought .xxx domain names include Target, Nike, and Pepsi.

[AP and Freep]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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