Mobile Data Use Among Teenagers Tripled In The Last Year [STUDY]
Nielsen has conducted a study about data usage by teenagers in the U.S., which is leading them to talk on the phone less than before. U.S. teenagers have been sending out text messages more than any other demographics. Nielsen coined these changes as being a “mobile data tsunami.”
Nielsen said that mobile data use among teenagers has tripled in the last year. Teenage girls are sending 40% more text messages than boys. Girls are sending an average of about 3,952 text messages per month and boys are sending 2,815 messages per month. And a 28 year old writer named Amit Chowdhry sent out 154 text messages between November 11th and December 10th. That means that teenagers send out 25 times more text messages than I do.
As a result of sending out more text messages, their voice minutes have been declined from an average of 685 minutes per month to 572 minutes per month. Over half of 25-to-34 year olds (64%) and 18-to-24 year olds (53%) own smartphones.
This survey is based on monthly surveys from 300,000 consumers and from analyzing 65,000 phone lines.