PhoneDog Sues Former Employee Noah Kravitz Over Twitter Followers
PhoneDog is suing their former employee Noah Kravitz. Kravitz left PhoneDog in October 2010 in good terms, but he took about 17,000 Twitter followers then. PhoneDog is suing Kravitz for $2.50 per follower per month for roughly 8 months, which amounts to about $340,000. PhoneDog told Kravitz that he could keep the followers as long as he continued to tweet about the company.
I believe that PhoneDog will be able to make some sort of out-of-court agreement, but this brings up the whole issue of who keeps a social media account when the social media manager leaves. Right off the bat I can tell you that if Scott Monty leaves Ford, it would be questionable who would keep his 64,000+ followers. Another example is the RichardatDell account, which has over 12,000 followers.
Have you dealt with this issue before? What are your thoughts? Let us know in the comments.@amitchowdhry or on Google+ at +AmitChowdhry