New York Times Accidentally Sends Subscriber E-Mail To 8.6 Million People
“We regret that the error was made, but no one’s security has been compromised,” stated New York Times spokeswoman Eileen Murphy. The e-mail that was sent out around 1:15PM said “Important information regarding your subscription” as the subject line. The company offered a special home delivery rate for subscribers that recently cancelled.
“The email was sent by the NYT,’ a spokeswoman said. Should’ve gone to appx 300 people & went to over 8 mil,” wrote Times reporter Amy Chozick at 3:29PM on Twitter.
“It looks as though @nytimes gave Epsilon permission to send emails on its behalf. So this was likely just a mistake,” stated Yuri Victor, the Washington Post user experience director, who traced the e-mail sender to an IP address connected to Epsilon Marketing. “It was likely meant to go to a specific email group (cancels) and someone checked send to all by accident. Just a guess.”
There you have it folks. If you received that e-mail from The New York Times, most likely it was not intended for you as it was a glitch with the marketing company that the NYT works with.
[Poynter]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry