Foursquare Is Getting Into Yelp’s Territory By Releasing Recommendation Engine
Mobile check-in app Foursquare launched a feature called Explore last year. Explore uses algorithms to suggest restaurants and places to visit nearby based on the check-in history of that specific user and his or her friends. Today Foursquare is launching a recommendation engine for the web.
“The focus until now has been about mayorships and badges,” stated Foursquare co-founder Dennis Crowley. “We’re getting to the point where we can flex our data and tell you, ‘We think you’ll like this place.’” Foursquare has recently hit 1.5 billion check-ins and 15 million total users over the past three years. This data will be utilized in the new feature.
Users will be able to filter results based on places that they have not yet been and places that their friends have visited. When using the recommendation engine, they will also be able to benefit from the entire Foursquare community. For example, when searching for “tapas” in Barcelona, a list of places that their friends recommend and places that are popular among the Foursquare community will be listed.
[NYT]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry