8 Useful Tips For Building An Effective Social Media Resume
Social media agencies and divisions of companies are springing up from the ground like weeds. Spreading brand awareness through Twitter and Facebook has become so popular that many big companies are hiring creative social media managers, directors, and analysts. Living in Michigan, I can tell you that competing for jobs in social media marketing is fierce. You really have to find ways to separate yourself from everybody else. Here are some of the creative examples I have seen where someone has gone above-and-beyond to make themselves stand-out:
1. Alec Brownstein’s AdWords Idea
Alec Brownstein was a senior copywriter at Young & Rubicam in New York. Y&R wasn’t his dream job and he really wanted to work at a “really creative shop for really creative directors.” After searching for his favorite creator directors in the summer of 2009, he noticed that there were not any sponsored links attached to their names. Since he often Googles himself and he assumed that creative directors also do the same, he decided to buy sponsored links associated with the names of his favorite creative directors. His ads would say something like “Hey, [creative director's name]: Goooogling yourself is a lot of fun. Hiring me is fun, too.” The ad contained a link to his website, alecbrownstein.com, which had his resume. After a couple of months, he received phone calls from creative directors and he received a job offer from two of them. His marketing efforts as a whole only costed $6.
2. Victor Petit Uses QR Codes
Victor Petit sent resumes to companies that had a back and a front. The front contained standard resume information, but the back had a full-page image of his face and a QR code where his mouth would be with instructions. When the recruiter used their smartphone to read their QR code, it would pull up a YouTube video of Petit’s mouth talking about his qualifications. Here is a link containing a demo of Victor’s content-rich resume: http://vimeo.com/21228618.
3. Kristin Marshall’s Social Media Resume Website
When I started preparing to write this article, one of the first things I did was Google “social media resumes.” On page 1 of Google, I found Kristin Marshall’s social media resume. This is a huge indicator that Kristin has skills at getting noticed on the Internet and she takes herself as a brand very seriously. I thought that it was very smart that she set up a website that contained a portfolio of her work and a contact page. On her About page, she has an embedded Google Map that has pins on all of the places she has visited across Europe.
4. Mike Freeman’s Shopify Resume
Mike Freeman, the current manager of marketing and media at Shopify, got his job in a very creative way. Shopify is a website where you can create your own e-commerce store and that was exactly what Freeman did, but he sold himself rather than actual products. Mike Freeman’s Shopify store was selling the opportunity to “book a meeting” with him. The special offer for his store was “Book now and receive these great extras free: A firm handshake, a limited-edition business card, and resume hard copies.”
5. Claudio Nader’s Facebook Resume
Twenty-nine year old Italian native Claudio Nader created a CV using a Facebook profile. He decided to highlight his contacts, work experience, education, skills, languages, and interests in his profile to get find the job he was looking for through the idea. After creating the Facebook profile resume, he was highlighted by websites like Mashable, The Guardian UK, ResumeBear, etc.
6. The Video Resume
Graeme Anthony created an interactive video resume on YouTube that links to videos highlighting his resume. He has a video containing information about him, his portfolio, his skills, his timeline, and contact information. He made his interactive video resume public with the hopes that it will inspire others to demonstrate natural creativity.
7. SEO Your Name Carefully
When I Google my own name, there is a link to my Twitter profile, a LinkedIn profile, my Google profile, my Tumblr profile, etc. When a company is interested in hiring you, one of the first things that they will do is Google you to learn more about your personality. If my Tumblr had blog posts or my Twitter account had tweets filled with inappropriate content, then the employer would think again before calling me in for an interview. Make sure to seize control of your name and use SEO to make sure you have a good Internet footprint.
8. Get Creative
If you are not having any luck with sending out traditional resumes, you may need to try something entirely out-of-the-box. I have seen a few very creative resumes that are in the form of infographics. An infographic is when a designer takes a lot of information and creates an interesting presentation in the form of a large image. Below is an example of Elliot Hasse’s infographic resume: