Facebook Paid Game Developers $1.4 Billion In 2011
Facebook has paid developers over $1.4 billion in 2011. Facebook games product manager Matt Wyndowe made the milestone announcement at the Game Developers Conference. Wyndowe said that Facebook has gotten very serious about supporting games on Facebook despite the market being
“As early as 2010, we didn’t have a dedicated game team. Now we have 40 full-time people on games. We meet weekly with Zuck (CEO) and Bret Taylor (CTO).” Wyndowe said that Facebook has been working on improving game distribution for the past 6 months to make it easier to discover games on the home page and through interactions with friends.
User engagement from the “recently played” notification from the Facebook News Feed has increased 60%. Wooga CEO Jens Begemann and Kixeye CEO Will Harbin talked about their experiences on the Facebook gaming platform. Wooga broke into the top 10 on Facebook. Kixeye is nowhere near the top 10, but they are one of the most profitable game companies on the platform.
“Our game design and approach is a bit unusual.” Kixeye focuses on hardcore games said Harbin. “With 845 million users on Facebook, it is a big slice of the world’s users. We have chosen Facebook out of its hyper accessibility.” Kixeye has a 97% male audience and the average session is 30 minutes. Their retention is seven months or more. There are millions of player versus player attacks per day. Kixeye sells speed-ups, which accounts for 85% of their revenue. Kixeye has been profitable for two years now and their revenue was up 11x in 2010.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry