Angry Birds Space Skips Windows Phone
“Angry Birds Space” will not be available on the Microsoft Windows Phone application store. Some analysts are taking Rovio’s decision to avoid the Windows Phone as how successful they believe that platform is.
“We’re the No. 1 app in the Windows Phone app store, but it’s a big undertaking to support it, and you have to completely rewrite the application,” stated Angry Birds chief marketing officer Peter Vesterbacka in an interview on Bloomberg Television.
Angry Birds Space is available for various prices on iPhone, iPod, iPad, Google Play, Amazon Appstore, and Mac App Store.
Microsoft reportedly spent $1 billion to work with Nokia on building customized devices for the Windows Phone operating system. Vesterbacka added that for the time being, it is too expensive for Rovio to adapt new games for Windows Phone.
“If you look at activations, Apple’s iOS and Android are clearly bigger than any other platform,” he added. “We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. With Windows Phone it’s a lot of work to technically support it.”
Angry Birds may hit one billion cumulative downloads in the next few months and Angry Birds Space may boost it by 2 billion by the end of the year. Rovio has over 300 employees and sold 25 million plush toys last year.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry