Apple Now Giving 70% To iAd Publishers

Apple has sent out an e-mail to iAd participants that they will now be paying 70% of the revenue earned from an ad being display in an app to the developer. This is a 10% increase from the 60% that they are already offering. This is Apple’s way of encouraging developers to use iAd. Apple also recently lowered the buy-in for ad companies to $100,000. They are also going to be making the 10% increase in payouts. “We’re going into the ad business because we want to help our developers make some money,” stated late Apple CEO Steve Jobs at the D8 event.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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