Next Issue Media Is The “Netflix For Digital Magazines”
Even though the iPad has been around for two years, it has not made much of an impact on the digital magazine market. Digital magazines make up only 1% of the industry circulation total and the publishers know that this could be a problem. This is why Next Issue Media has announced an Android app, which encourages users to read more publications on their tablet. Next Issue is a joint venture between five magazine publishers: Conde Nast, Hearst, Meredeth, News Corp. and Time Inc.
Next Issue Media is considered the “Netflix for digital magazines.” Subscribers would pay for a fixed monthly fee and would get access to a virtual newsstand. By paying $10 per month you would get unlimited access to the digital editions of Next Issue’s entire catalog of magazines, which are custom-designed for the tablet. By adding another $5 per month, you would also get access to weekly magazines like THe New Yorker. Currently there are 32 magazines in the newsstand that include Sports Illustrated, Fortune, Vanity Fair, and Esquire.
The app is currently only supported on Android Honeycomb tablets, but there is no word on whether it will be available on the iPad, Kindle Fire, Barnes & Noble Nook. The Next Issue Media Android app has a 30-day free trial.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry