WATCH: Hug This Coke Machine and It Gives You A Drink
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Coca-Cola’s advertising team has always been very creative and this campaign is no exception. In this video, you will notice a girl giving a hug to a Coca-Cola vending machine and getting a drink back in return. This vending machine is part of the “Open Happiness” campaign and it is at the National University of Singapore.
“Reactions were amazing,” stated Leonardo O’Grady, Coca-Cola’s Integrated Marketing and Communications Director for the East, South Asia, and Pacific Rim. “At one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs. It was really fantastic and heartwarming.”