Boku Signs Up All Four Major U.S. Phone Companies For Carrier Billing
After about three and a half years, Boku has been able to sign up all four major U.S. phone companies for their mobile payments services. Sprint will be joining AT&T, T-Mobile, and Verizon. However Boku still has a long way until consumers start charging all types of items to their carrier bill. Currently Boku sells digital goods like Facebook Credits and Zynga virtual goods.
Boku believes that it will be another year before they start selling physical goods like clothing and electronics. In order for that to happen, carriers would need to drop the rates even lower than what they are charging today.
Boku president Ron Hirson said that the prices have dropped from about 40% to something in the “teens” since the past two years. “We are proving ourselves out, and showing to the carrier that with each incremental drop, we are growing the pie,” said Hirson in an interview with AllThingsD.