Foursquare Getting Into The Online Coupon Market
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Foursquare has a new plan to generate revenue and it involves local coupon deals. Users will need to check in at the local establishment to unlock the deal. In July, Foursquare will launch an update to their app which will have the coupons. According to The Wall Street Journal, Foursquare, “plans to let merchants buy special placement for promotions of personalized local offers in July in a redesigned version of its app. All users will be able to see the specials, but must check into the venue to redeem them.” Another way that Foursquare makes money is by charging $10 to businesses for instant verification of their accounts.