Google Announces In-App Subscriptions For Google Play

When Google launched In-app Billing last year on Google Play, developers were able to find more ways to sell and engage users over the lifetime of their apps. In-app Billing now accounts for 23 of the 24 top-grossing apps in Google Play by allowing users to buy virtual goods and upgrades. The total revenue generated from in-app purchases now exceeds revenue from traditional app purchases. Now Google is allowing app developers to set up subscriptions with In-app Billing. This includes monthly or annual subscriptions from inside the apps. All subscriptions are auto-renewing. Developers can set the price and billing interval. After the transaction, Google Play manages the recurring billing and keeps the users informed about their charges by sending them an e-mail at each renewal. Google introduced an HTTP-based publisher API through enterprise-scale backend servers to validate or cancel subscriptions. Glu Mobile is one of the first games to utilize Google Play subscriptions for their Android title Frontline Commando.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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