Microsoft Shuts Down Windows Live Brand

Microsoft Corporation is shutting down the Windows Live brand. Going forward, Microsoft will be referring their universal login system as a “Microsoft account.” Windows Live was first introduced back in November 2005, but the brand never really stuck with people because the company used it loosely. “Windows 8 provides us with an opportunity to reimagine our approach to services and software and to design them to be a seamless part of the Windows experience, accessible in Windows desktop apps, Windows Metro style apps, standard web browsers, and on mobile devices,” said Microsoft VP of Windows Live group Chris Jones. Microsoft web properties Windows Live Hotmail and Windows Live Messenger are very successful, but it does make sense to remove “Windows Live” from the names of those products because their original brand names were popular to begin with. It would not make sense to rename Skype into something like Windows Live Skype either.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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