IDC: Windows Phone To Surpass iOS By 2016


According to research firm IDC, Microsoft Windows Phone will be surpassing Apple iOS by 2016. Microsoft Windows Phone will be pushed by Nokia. Android will retain the top position for the next four years, but it will peak this year said IDC in a report that was published on June 6th.

“Underpinning the smartphone market is the constantly shifting OS landscape,” said IDC research analyst Ramon Llamas. “What remains to be seen is how these different operating systems—as well as others—will define and shape the user experience beyond what we see today in order to attract new customers and encourage replacements.”

IDC is predicting that 1.8 billion phones will ship in 2012, growing more than 4% year over year. Unfortunately this is the lowest growth rate since 2009 in terms of phone shipments.

IDC is expecting that Android devices will control 61% of the market this year and Samsung will be the top seller. By 2016, Android’s share will dip to 53% as Windows Phone climbs from 5.2% to 19.2%. IDC added that this year Apple iOS will have a 20.5% market share and it will see less than a 2% change by 2016 when it dips to 19%.

“[Apple’s] iOS will continue its impressive run, thanks to strong iPhone 4S momentum in North America, Western Europe and Asia/Pacific, specifically china, this year,” IDC said in its report. “Growth will moderate over the five-year forecast given the large installed base Apple has accumulated, which means more of its addressable market will be on replacement cycles. Emerging market growth is of utmost importance if iOS is to gain share.”

In terms of Research In Motion, BlackBerry OS is expected to control a 6% share of the market this year. This would put them at fifth place.

In 2016, IDC is predicting that overall mobile phone shipments will rise from 1.8 billion units in 2012 to 2.3 billion units in 2016.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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