5 Mobile SEO Tips
The amount of website traffic that comes from smartphones and tablets is rapidly increasing. This is why you need to make sure that your website is mobile-optimized for SEO. This means having the right tags, accounting for fragmentation, measuring analytics, use canonical tags, and adding mobile information to sitemaps. According to recent studies, over 50% of mobile users performed searches from their smartphone or tablet rather than their laptop or desktop. Here are a few mobile SEO and design tips:
Use the standard H1/H2 tags, meta titles, meta descriptions, and site maps just like you would do in a website as you would for your mobile optimized website.
Adjusting your website based on the device that the user has is called “responsive design.” To make your design responsive, you need to add media queries. Media queries are essentially work like this: if user’s screen is less than 500 pixels wide, they are likely visiting from an iPhone so use the CSS code in a corresponding function instead of the default CSS code. The best thing to do is create media queries for all kinds of devices like smartphones that have 3.5″ screen and a 4″ screen along with tablets that are 7.5″ and tablets that are 10″. Remember that you can block certain elements in your CSS code by using the display: none attribute in the stylesheet.
3. Use Canonical Tags
You should avoid using a separate website for the mobile version of your website. Instead of having a mobile version of your website competing against your desktop website version, you can use the rel=canonical tag to redirect web traffic to the mobile version of your site. This will make sure that your PageRank will stay with your mobile site also.
4. Add mobile URL information to a sitemap
According to Google, a mobile sitemap uses the sitemap protocol, a specific tag, and an additional namespace requirement. Below is a sample Mobile Sitemap that contains a single entry.
<?xml version=”1.0″ encoding=”UTF-8″ ?>
5. Mobile Analytics
Google Analytics lets you see how much of your traffic comes from mobile devices and the type of devices that they use. It also shows you the bounce rate, % of new visits, avg. visit duration, and page/visits from mobile devices. If you have an AdSense account, you can see how much revenue you earned through mobile clicks. Log in to your Google Analytics account, click on Audience, Mobile, and then Overview. To see what devices they are using, click on Devices under the Mobile section.
For additional mobile SEO resources, check out some of these free responsive website templates and layouts. Responsive website templates are optimized for smartphones and tablets.