Chinese Household Goods Company Jiangsu Xuebao Suing Apple Over “Snow Leopard” Trademark
Apple had just settled with Chinese company Proview over the “iPad” trademark for $60 million and now they are dealing with a trademark lawsuit from another Chinese company called Jiangsu Xuebao. Jiangsu Xuebao is a Chinese chemical company that registered for the trademark in the year 2000 of the Chinese translation of “Snow Leopard” (Xuebao) for electrical equipment production.
A court in Shanghai accepted the trademark lawsuit case and there is a hearing scheduled for July 10th. Jiangsu Xuebao claimed that they handed 104 pieces of evidence to the court and they are seeking around 500,000 RMB (roughly $80,645) in compensation and an official apology from Apple.
Jiangsu Xuebao also sued 4 Chinese companies that advertise and sell Apple Snow Leopard. A lawyer in China believes that Jiangsu Xuebao does not have a chance to win the lawsuit because Apple did not use the Chinese word “Xuebao” to sell their software on their official China website.
Jiangsu Xuebao focuses on creating products like toothpaste and detergent, but they have a subsidiary of companies that builds electronics, software, and daily use chemicals. Apple attempted to register “Xuebao” as a trademark for Snow Leopard in 2008 according to Jiangsu Xuebao’s CEO. Apple’s rejection for the trademark is believed to have happened because of the Xuebao trademark.