Twitter Now Has Targeted Ad Tweets

Twitter has launched a new service called Promoted Tweets, which lets users target target specific users like where they are located.  Twitter has been testing this feature with ad companies like British Airways, Coca-Cola, and Wendy’s.

This feature is now available to all users.  Below is an example of how British Airways used the new service:

British Airways Twitter Ad

Advertisers will be able to start using the program at  The ad companies will only have to pay when users interact with them.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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