Jack Daniel’s Sends The Kindest Cease and Desist Letter Ever
Patrick Wensink wrote a book called Broken Piano For President. However he received a cease-and-desist letter from Jack Daniel’s. Most C&D letters come off as condescending, but you could tell that the legal eagle that put together this letter was being kind-hearted.
“We are certainly flatter by your affection for the brand, but while we can appreciate the pop cultural appeal of Jack Daniel’s, we also have to be diligent to ensure that the Jack Daniel’s trademarks are used correctly. Given the brand’s popularity, it will probably come as no surprise that we come across designs like this on a regular basis. What may not be so apparent, however, is that if we allow uses like this one, we run the very real risk that our trademark will be weakened. As a fan of the brand, I’m sure that is not something you intended or would want to see happen.
As an author, you can certainly understand our position and the need to contact you. You may even have run into similar problems with your own intellectual property.
In order to resolve this matter, because you are both a Louisville “neighbor” and a fan of the brand, we simply request that you change the cover design when the book is re-printed. If you would be willing to change the design sooner than that (including on the digital version), we would be willing to contribute a reasonable amount towards the costs of doing so. By taking this step, you will help us to ensure that the Jack Daniel’s brand will mean as much to future generations as it does today.”
Next time I’m having a Jack Daniel’s and Coke, I’m going to enjoy it a lot more.