Lincoln Brand Is Coming To China
The Lincoln brand is coming to China. Lincoln is the Ford’s brand that resonates to the more affluent consumer. This is Ford’s largest expansion in 50 years. Lincoln cars will be available in China in the second half of 2014.
“Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market,” stated Ford Motor Company President and CEO Alan Mulally. “We recognize the growth potential for Lincoln in China, building on the growing appeal of our new Lincoln products and unique, personalized customer experience in North America.”
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