Old Spice Lets You Control Terry Crews’ Muscles

Earlier this week Old Spice launched this viral marketing campaign that shows tough and muscly armed actor Terry Crews attached to a bunch of electrical nodes that are activated when pressing a musical instrument.  You can create your own recording here.  Watch the demo video below:

Old Spice Muscle Music from Terry Crews on Vimeo.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment