WATCH: Fab.com Testing Out A TV Ad
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Fab.com has hit 7 million users this month and raised $105 million a couple of months ago. Now Fab is launching their own TV commercial. The 60-second commercial created by Arnold Worldwide shows how a guy is able to turn the items in his apartment from boring to sleek products simply by touching them in order to impress a date. The ad is a test and the company is going to see if a TV ad will help with their sales. Fab is spending around $1 million on the test. This ad will be running in Palm Beach, Florida; Baltimore, Maryland; Denver, Colorado; San Diego, California; Nashville, Tennessee; and Austin, Texas. Fab.com originally started as a gay social network, but now they are an e-commerce website.