Amazon.com Testing Out A Wine Business


Amazon.com is testing out a wine business once again after closing down that business three years ago.  Amazon.com invited around 100 wineries and vineyards to an event in Napa, California on Monday.

Amazon business development executive Derrick Peters told attendees that Amazon is preparing to launch a third-party marketplace for wine sellers in the next 4 weeks.  Wineries will be able to list their products on Amazon.com, but they will need to handle their own shipping and compliance.

Amazon is charging wineries around $39.99 as a monthly participation fee and 15% on every sale.  Amazon is currently negotiating with shipping and compliance companies to set up low fixed rates for vendors.  Amazon stopped selling wine in late 2009 after their shipping partner New Vine Logistics quit.  Amazon is getting around them by making the companies become responsible for their own shipping.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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