Color: We Are “Not Shutting Down”

Color is the photo sharing startup company that is known for raising $41 million in venture capital and has been struggling ever since.  Their user count is not that great despite a deal that they signed with Verizon.  The company pivoted from a mobile social network service to a video status update service back in December 2011.  Color should have taken the $200 million offer from Google (rumor) when they had the chance.

Color Logo

Today there was another rumor floating around that the company was shutting down (VentureBeat).  However a Color spokesperson told TechCrunch they are not shutting down.

VentureBeat based the rumor on an e-mail that they received that said “As you may or may not have heard, Color is going through a number of changes. Last week, the Board and major shareholders voted to wind down the company.”  Supposedly this e-mail was sent around to Color employees and now executives at the company are trying to figure out where this e-mail originated from.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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