Amanda Wixted’s “Seeds” Is A New Game That Combines With Social Good

Jane McGonigal has pointed out that people around the world spend 3 billion hours per week playing computer games and console video games.  The thought of spending that time making the world a better place was the inspiration behind the idea for Seeds.  Seeds is a revolutionary social game that sets up direct mobile-to-mobile microlending from the developed to the developing world.

Gamers are able to rebuild a virtual civilization while simultaneously microlending money to boost real entrepreneurs.  Seeds provides incentives to motivate players to a great generosity.  The average social gamer is a 43-year-old women and microlenders are skewed female.  Females are the largest beneficiaries on a global scale too.

Seeds Infographic

Seeds recently successfully disbursed it’s first microloan in Nairobi, which helped recoup two repayments by cell phone.  Brad Wiggins designed the game and the idea behind it was pushed by Amanda Wixted.

Ms. Wixted is the former tech lead of Zynga’s iOS Team, which was responsible for bringing Farmville and Mafia Wars to the iPhone.  Seeds launched on Fundable and the team is working on raising funds to further develop on additional platforms.  The app is currently available on iOS.  Rachel Cook, former equities trader and producer of The Microlending Film, is also a part of the Seed’s team.  This past summer, the team worked out of Kenya’s co-working space called iHub.  A team of Duke students and alumni also worked in Kenya at iHub.

Seeds uses virtual currency to purchase with real dollars.  The proceeds will be microlent to borrowers.  The company also sells virtual goods which can be purchased to decorate your world.  The proceeds will be used to reinvest in for-profit microloans.  You can also actively ask players to make microloans to the businesses of their choice.  Below is a screenshot of the prototype.

Seeds App Prototype

If Seeds hits their Fundable goal, they be able to pay engineers to build an even better version of the app, pay the engineers to build the Android app, and pay engineers to build a Seeds API.

Check out a demo video below:

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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