Delicious Gets A Redesign

Delicious was a popular social bookmarking website several years ago.  It was acquired by Yahoo! in December 2005 and then was sold to the YouTube co-founders Chad Hurley and Steve Chen in April 2011.  Mr. Hurley and Mr. Chen tucked Delicious into their incubator startup company named AVOS.  Below is what the new design looks like.

In a blog post, AVOS wrote about the new design:

We’re proud of what we built and we hope you’ll like it too! This is just the start of what’s to come. More will be revealed as new features get released, but for now, we wanted to share a few of our guiding principles:

Community Matters
The Delicious community is a passionate bunch – consuming millions of links every day while collecting the best content on the net. In the future, we’ll make it easier for users to not only save their own links, but to discover the most interesting bits and bytes on the web by leveraging the crowd-sourced wisdom of our community.

Need for Speed
We want Delicious to be fast. Really fast! To that end, we rewrote the codebase and streamlined the user interface. Content now renders instantly and can be consumed in a single pageview – making it even easier to navigate the site.

Mobile Friendly
With our new iOS app (currently in development) users will be able to access their links wherever they go, and we have a roadmap in place to improve the way Delicious is consumed across a multitude of devices. So whether you’re an Apple fan or an Android loyalist, don’t worry, we have you covered!

Will the redesign keep people inspired to come back and start using the website again?  Traffic at Delicious is dropping and it is not likely that the redesign will revive the brand.

If you are an active Delicious user, let us know what you think about the changes in the comments.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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