Winklevoss Brothers Invest In Hukkster

The Winklevoss twins, Cameron Winklevoss and Tyler Winklevoss, have invested in Hukkster.  Hukkster is a shopping startup website where users can receive a notification when the price drops.  The Winklevoss brothers led the $750,000 investment in Hukkster.

Hukkster was started by two former retail consultants Katie Finnegan and Erica Bell.  Hukkster makes money by charging a small referral fee for each sale that they make from the retailers.  There are over 10,000 users and they are making money from companies like J. Crew, Bloomingdale’s, and ShopBop.

“Hukkster is about buying something that you really need and really want rather than buying something out of emotion,” stated Ms. Finnegan.  She was comparing Hukkster with other daily deals websites.

When a Hukkster button is on a website, they can click the “hukk it” button.  The customer will tell Hukkster what size, color, and price that they are willing to pay for that good.

“It’s the pull rather than the push – that’s the key,” stated Cameron Winklevoss. “You’re only getting a notification if you’ve asked for it.”

[NYT]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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