NuORDER Raises $3 Million Led By GRP

NuORDER is a Los Angeles-based startup that is revamping the wholesale fashion business.  NuORDER Has raised $3 million led by GRP Partners, Greycroft, Aileen Lee, David Tisch, Creative Artists Agency, Brian Spaley, Mortimer Singer, and Rachel Zoe.

Usually wholesale fashion is not done online.  NuORDER Connects buyers for stores and boutiques with manufacturers and designers to choose what to buy in a marketplace.

Designers can create custom line sheets, place orders, and update their inventory.  NuORDER’s iPad app works offline.  Buyers can access collections online and can place digital orders.

NuORDER is free for buyers to use and designers have to pay a subscription fee.  “Our biggest competitor today are in-person meetings and trade shows,” stated NuORDER co-founder Heath Wells. “We are here to give the fashion industry the game-changing tools to navigate wholesale business more efficiently than ever before.”


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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