Online Black Friday Shopping Passed $1 Billion For The First Time
Online shopping has hit a major a milestone. According to comScore, Black Friday shopping surged past $1 billion for the first time ever. Around $13.7 billion was spent online between November 1-November 23rd. This is a 16% increase compared to last year.
The amount that was spent on Friday November 23rd was $1.042 billion. This made Black Friday the busiest online shopping day in 2012 and it is a 26% increase versus Black Friday 2011.
On November 22nd (Thanksgiving Day), people spent around $633 million online, which is a 32% increase compared to last year.
Amazon.com was the most popular website for online shopping and the second was Walmart. This was followed by Best Buy, Target, and Apple.
Digital content and subscriptions saw the largest growth. Toys, consumer packaged goods, video game consoles and accessories, and consumer electronics followed after the digital content.