Stray Boots Raises $2 Million In Funding
Stray Boots uses mobile technology and clever content to make exploring cities fun, easy, and engaging. Stray Boots has raised $2 million in a Series A funding round. This round of funding was led by Milestone Venture Partners. Other investors that participated in this round include Correlation Ventures, Great Oaks, and several angel investors.
This is Stray Boots’ first round of series funding. Previous investments was from angel investors and the the Entrepreneurs Roundtable Accelerator Program 2012.
Stray Boots was launched in 2009 and was co-founded by Avi Millman, Scott Knackmuhs, and Noemi Millman. They believed that cities could be much more fun to explore if it was turned into a game. The app is available in 16 U.S. cities and London and Oxford in the United Kingdom.
Stray Boots gives users challenges and clues to help them find points of interests. The game also teaches participants about the city as they visit each spot.
“This is a major milestone for the company and we are proud to be working with VC teams who understand what we need to grow,” stated Stray Boots CEO and co-Founder Avi Millman. “We are motivated, dedicated, and committed to building out the Stray Boots offering with more tours and better technology. We want to be the way people choose to explore a new place whether it’s their hometown or a place their visiting for the first time.”
Stray Boots has logged around 128,000 cumulative hours of touring and over 800,000 challenges completed over 60 unique tours. Stray Boots is used for team building exercises for corporate outings with clients like Google, Expedia, Accenture, and LinkedIn. Educational institutions like Columbia, NYU, and Ohio State University also used Stray Boots for orientations.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry