Google Acquires BufferBox
Google has acquired BufferBox, a service that delivers e-commerce goods to physical kiosks. This acquisition is an indication that Google is walking deeper into Amazon.com’s territory. Based in Waterloo, Ontario, BufferBox lets shoppers pick up parcels at grocery and convenience stores at any time in Toronto.
“We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that,” said Google in a statement.
Google is planning to make their product-search feature into a paid commercial model in the United States. This would require retailers to buy purchase space on its new Google Shopping service. BufferBox will continue to operate their business “as usual” and they avoided having to raise additional funding.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry