Polaroid To Open Retail Stores For Printing Facebook and Smartphone Photos

Polaroid is planning to launch retail stores where you can print Facebook and smartphone photos.  This will help consumers eliminate a few steps in having to upload photos separately to a specific printing website and then paying the website to have it shipped to you.  Polaroid will open 10 Fotobar stores this year around the country.  The first store will be opened in Delray Beach, Florida in February. Other locations that will see a Polaroid Fotobar store will include New York, Las Vegas, and Boston.  Polaroid will provide more details at the Consumer Electronics Show.

“There are currently around 1.5 billion pictures taken every single day, and that number continues to grow in tandem with the popularity and quality of camera phones,” stated Fotobar founder and CEO Warren Struhl.  “Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices. Why? Because turning those pictures into something tangible, creative and permanent is neither easy nor fun. Polaroid Fotobar stores are going to change all of that.”

Polaroid is not the first company to offer an iPhone printing service.  Costco makes it easy to print photos from your iPhone and Walgreens started to print Instagram photos.  The Fotobar retail stores will have a similar look and feel as an Apple store.  It will be designed around the consumer experience.  Each store will have a “Phototender,” whom is a “passionate photo enthusiast trained to help guide customers through the process from start to finish.”

Polaroid said that they have technology that will let in-store customers choose the photo that they want from their Facebook, Instagram, Picasa or other photo website wirelessly being sent to one of the store’s workstations so that an order can be placed quickly.  Customers will be able to edit photos to avoid red eye and disproportionate brightness.

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