Adometry Raises $8 Million In Series D

Adometry is an ad analytics company that was created after Click Forensics acquired Adometry.  Click Forensics kept the Adometry branding going.  The company announced that they have raised $8 million in Series D funding led by Shasta Ventures.  Austin Ventures and Sierra Ventures also participated in this round.  Jason Pressman, managing director of Shasta Ventures, will be joining Adometry’s board of directors.

Adometry will be using the funding to accelerate their analytics product development.  Adometry’s analytics platform Adometry Attribute will be used to recruit staff and expand into new territories.  Attribute analyzes “tens-of-billions of impressions and advertising transactions” per month.

Below is a press release of the funding news:

ADOMETRY RAISES $8 MILLION IN LATEST ROUND OF FINANCING
Funding to Fuel New Products and Expansion into New Geographies

AUSTIN, Texas – January 21, 2013 – Adometry, Inc., a leader in cross-channel attribution, today announced that it has completed an $8 million round of financing. The company will use the funds to accelerate its product roadmap, recruit top talent and expand into new territories.

The financing was led by Shasta Ventures and includes participation from Austin Ventures and Sierra VenturesAdometry also announced Shasta Venture’s Jason Pressman will join Adometry’s Board of Directors.

As a result of the funding, the company plans to accelerate product development on its Adometry Attribute™ platform, which provides marketers with acomprehensive lens through which to analyze and optimize the performance of their cross-channel marketing campaigns. Through unique integrations with leading programmatic buying platforms, advertisers can also automatically funnel performance data and optimization recommendations from Adometry’s platform to real-time bidding engines to optimize media and channel investments for active campaigns.

“Our focus has always been to deliver the best possible products for advertisers so that our customers and agency partners around the world are better able to understand and make decisions about their marketing spend,” said Paul Pellman, CEO of Adometry. “We are humbled by the overwhelmingly positive feedback we’ve received thus far and look forward to delivering even greater value through our Attribute platform by offering new capabilities and features in the coming year.”

“We believe Adometry has built a unique and sustainable business at the intersection of several exploding market dynamics,” said Jason Pressman, Managing Director at Shasta Ventures. “Using big data to optimize and influence advertising spend is the future of marketing, and many of the world’s largest brands already rely on Adometry’s robust platform and expertise. We are thrilled to lead this round of funding and excited about Adometry’s continued growth and success.”

For more information on Adometry, visit www.adometry.http://www.adometry.com/com or follow us on Twitter: @Adometry.

About Adometry

Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

[Source: TechCrunch]

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