Unified Acquires Facebook Analytics Company PageLever
Unified is a social operating platform company that has acquired PageLever. PageLever is an analytics and management solutions company that tracks Facebook Pages. Based in San Francisco, PageLever gives marketers information about their social strategies. PageLever can show brands what to post on Facebook and when. PageLever also suggests which posts to turn into ads.
PageLever was started by Jeff Widman and David Turner in 2010. The company was incubated at Y Combinator. PageLever’s employees will be joining Unified as full-time employees in the company’s San Francisco and New York City offices. PageLever customers will continue to be supported. Unified and PageLever now have over 300 customers combined.
“As marketers look for new ways to boost the return on their investments in Facebook, Twitter, LinkedIn, and other social channels, they need tools that holistically bring together paid, owned, and earned media,” stated Unified CEO and co-founder Sheldon Owen. “With the addition of PageLever, Unified now offers the industry’s most innovative Facebook News Feed solution along with the most complete social advertising platform to access all major social networks.”