SAP Acquires Sports CRM Company Ticket-Web
SAP AG has announced that they are acquiring Ticket-Web GmbH & Co. KG. Ticket-Web is a offers ticketing solutions and customer relationship management software for sports and entertainment companies. The acquisition will enable SAP to provide enhanced solutions for promoters, venues, teams, and market events through the Internet.
Ticket-Web will create the basis for a new integrated sports solution from SAP with a platform that can be joined to other back-ends. Based in Wildau, Germany, Ticket-Web’s main product is an online ticketing service known as ENTREE-tickets.
“We are ecstatic about this new team of Ticket-Web and SAP,” stated Ticket-Web founder and CEO Joerg Oehmichen. “Promoters of events both large and small will soon have the power and reach of SAP innovation at their fingertips. The result will be a much richer fan experience and the ability to get closer to their customers.”
Ticket-Web will become a part of SAP and the deal is expected to close in Q2 2013.